RAM Talk:字体恩仇录——西文字体的历史变迁Jun 15, 2013 Saturday 16:00

Venue:
1F, Associate Mission Building (169 Yuanmingyuan Road, Shanghai)
Category:
Talks
Releated:
From Gesture To Language
Language:
Chinese
Platform: Exhibition Education
  • 厉致谦

    =================

    Language: Chinese

    讲者:厉致谦

     

    罗马帝国的崛起:拉丁字母与伊特鲁里亚字母

    通过残暴的战争,罗马帝国统治了亚平宁半岛,他们一边征战一边学习其它民族的文化,借鉴/抢劫了伊特鲁里亚字母和希腊字母,形成了自己的罗马字母/拉丁字母。

     

    意大利文艺复兴:black letter与罗马体/意大利体

    意大利的文艺复兴干将们对于black letter的蔑视体现了发展地域性文化,追求宗教自由的趋势。也正是在这一时期,在各种领域诞生了许多伟大的艺术,也涌现出很多西文书体。

     

    新字体排印运动与纳粹帝国:意识形态决定字体选择

    二战前后在德国包豪斯和瑞士诞生了新字体排印运动,他们推崇无衬线字体和摄影图片,视之为进步的新视觉文化。而纳粹政府对于black letter与roman的反复态度,更是让人寻味。

     

    小插播:中文黑体字一度受到限制

    1978年3月18日,在全国科学大会开幕式休息时,邓小平对时任国务院副总理的方毅如是说:“在这次会议上的讲话和报告中引用的马克思、恩格斯、列宁和毛主席的语录,在报纸上发表时不要再用黑体字。”领袖黑体字语录从此在中国书籍报刊上消失。

     

    Helvetica与Arial之争:吊丝与高富帅的对决

    作为Helvetica的山寨版和廉价版,Arial却因为Windows系统的普及被最多的人所使用。使用这种看似差不多的字体,背后的心理感受和自我暗示却是截然不同。

     

    关于讲者

     

    厉致谦

    以设计为原点的自由职业者。涉猎多种领域,工作和生活在上海。

     

     

     

  • Ticket info

    Free admission, No need for reservation.

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RAM Talk:字体恩仇录——西文字体的历史变迁

Jun 15, 2013 Saturday 16:00

1F, Associate Mission Building (Shanghai 169 Yuanmingyuan Road)

Please contact info@rockbundartmuseum.org for more than 2 persons.

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