【RAM Talk】The Consumption of Texts
Mar 26, 2016 Saturday 16:00 - 18:00
1F, Rockbund Art Museum (Shanghai 20 Huqiu Road)
The production of a text is followed by a series of consumption activities including dissemination and criticism. The text will also transform during consumption. Compared to creators of visual artworks, the authors of texts are not aware of the existence of their consumers. Texts and other artworks that can be reproduced also have another characteristic: collective consumption. This feature gives texts a perfect ethical structure. Different from museum visitors, audiences of texts, from book readers to movie goers, possess an awareness of consumption besides appreciation. Similarly, authors “for collective consumption” are different from artists “for individual consumption”. Therefore, one can only be an author or an artist, but never the both. Because texts are for collective consumption, their dissemination and use usually produce “collective memory”. Case in point, when “referring to” La Traviata in his film Xiao Wu, Jia Zhangke did not only remind audiences of the novel and its comic strips, but also evoked the “memory”, the memory of literary life and political life.
Chen Tong, born in 1962 in Ningxiang, Hunan, has been teaching at Chinese Painting Department, Guangzhou Academy of Fine Arts after graduating from the same department. He planned the publication of a book series entitled Experimental Art in 1992; opened Borges Bookstore in 1994; planned the publication of Midnight book series in 1998; founded CANTONBON, an art organization at Borges Bookstore in 2007; founded Video Bureau together with Zhu Jia and Fang Lu in 2012. He was awarded l'Ordre des Arts et des Lettres (The Order of Arts and Letters) by France in 2009. His publications included Manet's Railway, One’s Own World and Sketch Question.
Ifs, Ands, or Buts, Heman Chong’s solo exhibition, adopts the approach of conceptual art to point out the interventions of languages and words upon real life and question the various norms that define our ordinary lifestyle, especially the authorities and mechanisms using knowledge and information as their media. The exhibition contains bookstore, TV (witty skit), newspapers, Wikipedia, literature classics and of course, gossip, among other elements. We invite Chen Tong, btr, Shen Qilan and Zhu Zhu, who have also reflected on our age through years of writing, to give talks related to this exhibition. They will discuss it from the standpoint of their respective research fields and share with the audience their take on the exhibition. The four talks will kick off with speaker guided tour.
Unlike the usual talks at RAM, this series will start with exhibition tours where speakers will see and discuss the exhibited works with the audiences. After the tour, speakers will share with the audiences their understanding of the exhibition from the perspective of their respective research areas.
*Visitors with tickets to the Exhibition can participate for free.
16:00 Exhibition Tour (starting from the hall of the first floor)
16:40-18:00 RAM Talk（at the Exhibition hall of the first floor）
Free admission, reservation is required.