【RAM Talk】Micro-Media, Micro-Culture and Contemporary Art
Mar 19, 2016 Saturday 19:30 - 21:00
2F, Rockbund Art Museum (Shanghai 20 Huqiu Road)
With the emergence of Weibo, Wechat, micro-film, micro-advertising, micro-plastic surgery and micro-finance, we seem to have entered an era of micro-media and micro-culture. These “micro media” characterized by their micro scale are more than just a phenomenon in the world of media; they have affected nearly all of our industries, art circles and everyday life. Nowadays no one would turn a blind eye to this phenomenon, but still it is not easy to interpret. It will be inappropriate if we denounce it as guardians of traditional culture do to fast-food culture and junk food. Only by connecting it with China’s history and contemporary culture and putting it in the context of globalization, can we get an in-deep understanding. The talk attempts to interpret how this phenomenon has intervened our lives by relating micro-media and micro-culture with contemporary art.
Ye Kai is an associate professor at the Cultural Industry Department, School of Humanities, Tongji University. He obtained a Doctor’s degree in literature from East China Normal University and a Post Doctor’s degree from Fudan University. He focuses on the study of mass culture, mass media and consumption culture. His published works include Transcending Jianghu—interpreting Jin Yong’s TV Drama Series, Consumption at Huaihai Road, The Last 17 Year of Fu Lei’s Life, and Studies on Japan’s Animation Culture. In recent years, he gave dozens of lectures at universities and public organizations (TED) in Shanghai.
Free admission, reservation is required.