Rockbund Art Museum and Shanghai Project present the international conference “AUDIENCES”Mar 25, 2017 - Mar 26, 2017 10:00 - 18:00

  • AboutThe Forum

    The Rockbund Art Museum and Shanghai Project are pleased to collaborate and jointly present an international conference, entitled ‘AUDIENCES,’ on 25-26 March, 2017, in Shanghai. As the first initiative in China dedicated to the topic of audiences of contemporary art, this conference includes a symposium and a series of free-form conversations, bringing together leading thinkers and practitioners in the community from both across China and the rest of the world.


    The theme of the conference comes from our recognition of the importance and urgency to re-examine the very concept of the term ‘audience’ and its full implications for the people and institutions of today. Indeed, in the past two decades we have seen a new wave of museum explosion in Europe, North America, the Middle East and Asia, and particularly in China, where the scale and speed of growth have reached an unprecedented level. Such progress, mixed with the great social and technological transformations that we are experiencing in the world presently, has brought about multiple challenges. In response – at least in China – most attention and efforts of the museum community have been diverted to specific matters of daily operation (e.g. curation, education, communication, or the legal and financial framework for the museum’s sustainable development), while leaving fundamental issues such as audience largely untouched. Consequentially, the lack of a well-thought-out concept on audiences – one that connects both the history and the future of such establishments – and furthermore, the ability to reinforce vitally important notions, has left many museums lost in contesting demands from their own specific internal and external environments.

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  • “AUDIENCE” People's Forum

    March 25th, 2017

    Rockbund Art Museum



    As an integral part of the “Audiences International Symposium and Conversations”, the People’s Forum showcases important ideas from any discipline relevant to audience engagement and audience studies, and explores how they all connect. The format is fast-paced: 10+ talks or performances over the course of a day. As they take in the program, attendees and speakers from vastly different fields can cross-fertilize and draw inspiration from unlikely places.


    We now call for proposals from potential speakers and artists willing to share their experiences, good practices and lessons learnt from leading audience engagement through contemporary art and audience studies, whether in the form of a talk, a performance and etc. Each talk or performance will be given no more than 30 minutes. You could apply as an individual or a group (of no more than 4 members).


    A proposal could be but not limited to:

    - a report of studies on analysis and outlook of the relationship between exhibitions and museum audiences;

    - a presentation of personal observations and analysis from museum-going experience;

    - a performance that explores new ways to engage the audience.

    - an on-site field research of visitors in at RAM;

    - a talk to review an art project reaching out to community.


    We offer:

    - An evening get-together for participating speakers and artists on 24 Mar, 2017;

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  • “AUDIENCE” International Symposium


    International Symposium

    Sunday, March 26th, 2017



    10:00-10:05 Welcoming Remarks by Yongwoo Lee, Executive Director of Shanghai Himalayas Museum and Co-Artistic Director of Shanghai Project

    10:05-10:10 Introduction by Liu Yingjiu, Deputy Director of Rockbund Art Museum, Shanghai

    Session One: Audience in the 21st Century 10:10-12:30

    Keynote Speakers:

    Richard Noble, Professor at Goldsmith College, London

    Boon Hui Tan, Vice President of Global Arts & Cultural Programs and Director of Asia Society Museum

    Dr. Yongwoo Lee, Executive Director of Shanghai Himalayas Museum and Co-Artistic Director of Shanghai Project


    Panel Discussion

    Moderator: Yu Ding, Dean of Humanities, CAFA


    Lu Xun, Director of Sifang Museum, Nanjing

    You Yang, Deputy Director of UCCA, Beijing

    Hsieh Suchen, Director of Museum of Contemporary Art Yinchuan



    Session Two: Media and Mediated Public 13:45-15:50

    Keynote Speakers:

    Jiang Yuhui, Associate Professor at East China Normal University, Shanghai

    Shen Qilan, Writer, Curator, Founder of UnderstandA online art platform

    Gao Peng, Director of Today Art Museum, Beijing


    Panel Discussion

    Moderator: Hantao Shi, Head of Public Program and Research, Shanghai Project

    ... Read More
  • Ticket info

    Free admission, reservation is required.

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Rockbund Art Museum and Shanghai Project present the international conference “AUDIENCES”

Mar 25, 2017 - Mar 26, 2017 10:00 - 18:00

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