The work of Amalia Ulman (b. 1989, Agentina) deals with issues of class, gender, and sexuality. Ulman is particularly interested in middlebrow aesthetics. In 2014, Amalia Ulman started Excellences & Perfections, a four-month performance taking place on her personal Instagram account. Through her posts, Amalia Ulman fabricated a fictional character whose story unfolded in three different episodes presenting her acting as three different personae. Through Amalia Ulman‘s Instagram-based project, social media was examined in the historical context of photographic performances.